Subtle misunderstanding in a strange culture could easily lead to mistrust. In global business, cultural/language liaisons can help build successful relationships and streamline the process of entering a new market.
We offer unique cross-cultural business liaison expertise. By functioning as a conduit, we help you see the situation from an audience perspective, and make sure communication within cross-cultural teams, with your customers, regulatory authorities and trade associations are interactive, so that any subtleties are detected and concerns dealt with in a proper and timely fashion.
Principal Kenji Yano, PhD has successful customer education and business development experience in Japan.
See the entire list of educational presentations on Dr. Yano's CV.